SAN JOSE, Calif.--(BUSINESS WIRE)--

Adobe Systems Incorporated (NASDAQ:ADBE) and Chunghwa(R) Telecom
(TSE:2412) (NYSE:CHT) today announced that Chunghwa Telecom has
launched its new Channel Me service, powered by Adobe(R) Flash(R)
Cast(TM) software, to deliver engaging multimedia information and
entertainment services. Subscribers will receive personalized and
automatically updated information virtually anytime and anywhere via
their mobile device. As the largest mobile operator in Taiwan,
Chunghwa Telecom joins pioneering operators such as Verizon Wireless
and NTT DoCoMo, who license Adobe Flash Cast to differentiate their
brands in the mobile marketplace and generate new revenue streams by
migrating customers to enhanced data service plans.

Adobe Flash Cast enables mobile operators and other service
providers to deliver personalized intuitive data services through
branded mobile channels created using Adobe Flash(R) technology.
Starting immediately, Channel Me subscribers will have access to five
standard channels, including News, Weather and Horoscopes,
Entertainment and Sports, Food, and Life. By the end of Q3 2008, a set
of premium channels with content from leading media brands (including
movie ticketing and music) is expected to be available. With an
intuitive user interface and automatically updated content, the
immersive multimedia experience will enable Chunghwa Telecom to set a
new standard for mobile data services in Taiwan.

"As the largest operator in Taiwan, Chunghwa Telecom is the
thought leader for delivering next generation wireless services to our
customers," said Shyue-Ching Lu, president, Chunghwa Telecom. "Adobe
Flash technology is key to Chungwha's strategy to lead the industry
with innovative services and to unite the mobile ecosystem in Taiwan
around our network, so we can meet the growing demand for our
applications to scale across multiple screens."

"Chunghwa Telecom will be the first operator in Taiwan to provide
services based on Flash Cast technology," said Gary Kovacs, general
manager and vice president, Mobile and Devices at Adobe. "We continue
to see growth in personalized data services around the world, and are
excited to work with operators like Chunghwa Telecom to help them
scale their mobile service offering and bring rich and unique mobile
experiences to their subscribers."

Adobe mobile solutions enable service providers, device OEMs, and
content providers to deliver more engaging mobile experiences across
devices and operating systems by leveraging the Flash ecosystem, which
includes the Adobe Flash authoring tool, Adobe Flash Lite(TM) software
and an established community of more than one million designers and
developers. Flash Cast is already a great success in Japan. Today,
more than 15 million customers subscribe to NTT DoCoMo's data
services, which offer more than 80 channels since its launch three
years ago.

Pricing and Availability

Channel Me is available immediately via a simplified subscription
fee and initially supported by more than twenty mobile devices from
Nokia, Samsung, and HTC, including the newly announced HTC Touch
Diamond. The basic channel service is expected to be available for
NT$40 (US$1.30) per month. Premium channels will be offered for
NT$20-100 (US$0.65 - $3.23). The monthly fee provides unlimited usage
of Channel Me data services. There are no additional data traffic fees
for using the service. For more information, please visit
http://channelme.emome.net.

About Chunghwa Telecom

Chunghwa Telecom is the leading telecom service provider in
Taiwan. Chunghwa Telecom provides fixed line, mobile and Internet and
data services to residential and business customers in Taiwan. For
more information, visit www.cht.com.tw.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and
information -- anytime, anywhere and through any medium. For more
information, visit www.adobe.com.

(C) 2008 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Flash, Flash Lite and Flash Cast are either registered
trademarks or trademarks of Adobe Systems Incorporated in the United
States and/or other countries. All other trademarks are the property
of their respective owners.

Source: Adobe Systems Incorporated